最新商务英语综合教程第三册专业知识讲座.ppt
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1、文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。1.Do you want to become a successful entrepreneur?2.What is an“entrepreneur”.How do you define it?3.What are the basic traits/keys to being a successful entrepreneur?文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Learning ObjectivesL
2、earning ObjectivesTo know the To know the basic traitsbasic traits of a successful of a successful entrepreneur in the modern society;entrepreneur in the modern society;To understand what To understand what success success means to an means to an entrepreneur;entrepreneur;To know the mind of represe
3、ntative To know the mind of representative entrepreneurs in the world;entrepreneurs in the world;To use theme-related vocabulary and To use theme-related vocabulary and expressions in real situations.expressions in real situations.文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Unit 1Unit 1
4、 PartI:Lead-inPartII:Text APartIII:Text B PartIV:Exercise and Quiz文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Do you know these world famous entrepreneurs?Who is your favorite one?文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。What do you think is the most important trait to a
5、n entrepreneur?文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Characteristics identifying successful Entrepreneurs:Common sense Specialized knowledge of your field Self-confidence Ability to get things done Creativity Ability to lead Self reliance文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当
6、之处,请联系本人或网站删除。1.Cultural Notes2.Structural Analysis3.Language points4.Questions for Discussion文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。1.Forbes:美国著名的出版及媒体集团福布斯 2.Richard Branson:英国维珍集团董事长理查 德布兰森3.Steve Jobs:苹果电脑的现任首席执行官兼创 办人之一史蒂夫乔布斯4.Henry Ford:美国福特汽车公司的建立者亨利 福特5.Philip Green:英国零售业大亨
7、菲利普格林文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。albeit overwhelming assume presumablyaccumulate demoralize frustrated resentful glamour arrogant 文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。PartsPartsParagraphs Paragraphs Main Ideas Main Ideas Part Paras.12Becoming an entre
8、preneur is not an easy task.Part Paras.39Being successful entrepreneurs needs to have seven key qualities.Part Para.10 To start a new venture as an entrepreneur is a worthwhile effort.Structural Analysis文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Secrets of Self-Made MillionairesWhenyou
9、thinkof“millionaire,”whatimagecomestoyourmind?Formanyofus,itsaflashyWallStreetbankertypewhofliesaprivatejet,collectscarsandlivesthekindofdecadentlifestylethatwouldmakeDonaldTrumpproud.Butmanymodernmillionairesliveinmiddle-classneighborhoods,workfull-timeandshopindiscountstoresliketherestofus.Whatmot
10、ivatesthemtobecomemillionaires?文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Translation ExerciseTranslation Exercise:1.1.这位企业家变成了新闻人物。这位企业家变成了新闻人物。2.2.年轻人的创业热情很高。年轻人的创业热情很高。3.“3.“社会企业家社会企业家”这一想法得到了人们的回应。这一想法得到了人们的回应。4 4.There are mutual acceleration between entrepreneurial research and e
11、ntrepreneurship education practice.5.5.For half a century,the development of entrepreneurship education in America has experienced three stages:fragmentary exploration,gradual optimization and legitimation,and its characteristics are:entrepreneurial culture is the endogenetic environment of the deve
12、lopment of entrepreneurship education.文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Quiz Quiz:Complete the following sentences with the proper forms of the words given in the brackets.1.The Irish side was 15-3 by Scotland.(overwhelming)2.He was obsessed with the of wealth.(accumulate)3.He
13、 hates the novel which war.(glamour)4.Your that I would want to share a flat with you is false.(presume)5.It is your that compelled me to do as you asked.(arrogant)文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。AyurvedaAyurveda:梵文,译为梵文,译为“阿育吠陀阿育吠陀”或或“生命吠陀医学生命吠陀医学”HarrodsHarrods:英国顶级百货商场哈罗斯
14、百货商店英国顶级百货商场哈罗斯百货商店SelfridgesSelfridges:伦敦著名的赛弗里奇百货伦敦著名的赛弗里奇百货 BloomingdalesBloomingdales:美国布鲁明戴尔百货公司美国布鲁明戴尔百货公司Seibu:Seibu:日本西武连锁百货日本西武连锁百货 Text B:Case StudyShahnaz Husain:The Archangel of Herbal BeautyShahnaz Husain:The Archangel of Herbal Beauty文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或
15、网站删除。herbalrelentlesszealsought-afterdeteriorationailmentobsessionobliviousdivertexpeditionText B:Case StudyShahnaz Husain:The Archangel of Herbal BeautyShahnaz Husain:The Archangel of Herbal Beauty文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Explore Famous Women EntrepreneursExplore Fam
16、ous Women EntrepreneursHistorically,entrepreneurship has been a male-dominated pursuit,but many of todays most memorable and inspirational entrepreneurs are women.Go to the Internet to learn more about some of the most influential entrepreneurial women past and present.Suggested website:Suggested we
17、bsite:http:/ NotesCultural NotesWord ExplanationsWord ExplanationsAssignmentAssignment文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。ForbesForbes is an American publishing and media company.Its flagship publication,Forbes magazine,is well-known for its lists,including its lists of the rich
18、est Americans(the Forbes 400)and its list of billionaires.文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Richard Branson:an English industrialist,best known for his Virgin brand of over 360 companies.文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Steve JobsSteve Jobs:the American
19、 co-founder,Chairman,and CEO of Apple Inc.and the former CEO of Pixar Animation Studios.文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Henry Ford:Henry Ford:the American founder of the Ford Motor Company and father of modern assembly lines used in mass production 文档来源于网络,文档所提供的信息仅供参考之用,不能作
20、为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。Philip Green:Philip Green:a British billionaire businessman who owns some of the United Kingdoms largest retailers,including Bhs and the Arcadia Group.文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。albeit conj.(formal)although;thoughTrans.尽管勉强,他最后还是同意帮助我们。He
21、finally agreed,albeit reluctantly,to help us.他们还等着,尽管越来越不耐烦。They are still waiting,albeit with growing impatience.这是一个结构复杂,但很有用的装置。This is a useful,albeit complex device.文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。overwhelmingoverwhelming adj.very great or very strong;so powerful that y
22、ou cannot resist it or decide how to reactThe evidence against him was overwhelming.对他不利的证据无法抵赖。The overwhelming majority of those present were in favor of the plan.绝大多数与会者都赞同这个计划。She had the almost overwhelming desire to tell him the truth.她恨不得要告诉他实情。overwhelm overwhelm v.overwhelminglyoverwhelming
23、ly adv.文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。assume v.to presume;to take on;to put onTrans.1.认为经济将继续好转是由道理的。It is reasonable to assume that the economy will continue to improve.2.普遍认为,紧张是工作过重所致。It is generally assumed that stress is caused by too much work.3.法庭承担了保障这个女孩福利的责任。The c
24、ourt assumed responsibility for the girls welfare.4.这件事看来相当重要。This matter has assumed considerable importance.5.他装出关心的样子。He assumed an air of concern.assumedassumed adj.assumption assumption n.文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。presumablypresumably adv.probably;very likelyPresu
25、mably this is where the accident happened.这大概就是事故现场。Youll be taking the car,presumably?想必您是要买这辆汽车了?I couldnt concentrate,presumably because I was so tired.我的精神没法集中,大概是太累了吧。presumepresume v.presumptionpresumption n.文档来源于网络,文档所提供的信息仅供参考之用,不能作为科学依据,请勿模仿。文档如有不当之处,请联系本人或网站删除。demoralizedemoralize vt.(usua
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