外贸英语函电课件unit-1.ppt
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1、International BusinessCorrespondence in EnglishUnit1BusinessLetterWritingLayoutofBusinessLetter商业信函格式设计商业信函格式设计n1.Structuren2.Formn3.Addressing EnvelopesStructure(结构)1 Letter head2 Reference and date3 Inside name and address4 Attention line5 Salutation6 Subject line7 Body8 Complimentary close9 Signa
2、ture10Enclosure11Carbon copy notation12postscriptn信头n编号和日期n封内名称和地址n经办人n称呼n事由n正文n结尾敬辞n签名n附件n抄送n附言TheGeneralStructureofaBusinessLetterLetterHeadReferenceDateInsideNameandAddressSalutationSubjectLineBody of the Letter ComplementaryCloseSignatureEnclosurePostscriptLetterHeadLetter head includes the send
3、ers name,postal address,telephone number,fax number and E-mail address,etc.e.g.Mr.xxx(orthenameofanorganization)136HuaianRoadEast,Shijiazhuang,050031,Hebei,ChinaTel:(0311)8678904Fax:(0311)8678008E-mail:AddressinEnglishnMr.FrancisJones(收发信人姓名)n105HilltopRd(门牌号及街道名)nCharlottesville(城镇名)nVirginia22086(
4、州或国家分区名及邮政编码)nUSA(国名)nDrPhilipShaw(收发信人姓名)nLanguageCentre(系或部门名)nUniversityofNewcastle(大学或公司名)nNewcastleuponTyne(城镇名)nNel7Ru(邮政编码)nEngland,UK(国家分区及国名)ReferenceandDatenReference may include a file number,departmental code or the initials of the signer followed by the typist of the letter.These are ma
5、rked“our ref:”and“your ref:”to avoid confusion.They are typed immediately below the letter head.nThe date should always be typed in full and not abbreviated.The forms of dates are as follows:U.K.:15August,2002(not02);U.S.:August15,2002 !Avoid typing dates in figures lest confusion.InsideNameandAddre
6、ssThe name and address of the receiver is typed at the left-hand margin about two to four spaces below the date.It appears exactly the same way as on the envelope.e.g.Mr.C.E.Eckersley/Messrs.William&WernerTheLondonExportCorporation6and7CliffordStreetLondon,W.1,EnglandAttentionLineAttention line is u
7、sed when the writer of a letter addressed to an organization wishes to direct the letter to a specific individual or section of the firm.It generally follows the inside address.e.g.Attention:Mr.SmithAttention:TheSalesManagerSalutationSalutation is the complimentary greeting with which the writer ope
8、ns his letter.It is usually typed three spaces below the inside address of the attention line.e.g.Dearsir(s),DearMesdames,Gentlemen:(冒号而非逗号)SubjectLineSubjectlineisactuallythegeneralideaofaletter.BodyoftheLetternMain part of the letter.It expresses the writers idea,opinion,purpose and wishes,etc.nFo
9、r very short letters you may adopt double line-spacing except for your correspondents name and address for which single line-space should always be used.nIf there has been previous correspondence,the reply letter will refer to it in the first paragraph.The writers plans,hopes and expectations will b
10、e expressed in the last paragraph.ComplimentaryCloseComplimentary close is merely a polite way of ending a letter.It is in keeping with the salutation.Formal:Dearsir(s),Yoursfaithfully,Gentlemen:Trulyyours,Less formal:DearMr.Henry,(:)Yourssincerely,(orsincerelyyours,)SignatureIt is common to type th
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