国外商业软件介绍PPT模板.ppt
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1、 Copyright Ovum Enterprise 2.0:turning consumer-driven Web 2.0 technologies into business valueDavid MitchellSenior Vice President,IT Research,O+44 20 7551 9194 Copyright Ovum 20072Agenda Enterprise 2.0 context and definition Technology challengesManagement challenges Copyright Ovum 20073The 2.0 exp
2、losion.Web 2.0Enterprise 2.0Print 2.0Bubble 2.0Learning 2.0edu 2.0Business 2.0Lunch 2.0PR 2.0Publishing 2.0Telco 2.0Identity 2.0Nerds 2.0.1Supermarket 2.0Library2.0Life 2.0Students 2.0Accounting 2.0 Copyright Ovum 20074What is web 2.0?Web 2.0?Copyright Ovum 20075Web 2.0-an architecture of participat
3、ionWeb 2.0Technology ModelsInternet as ubiquitous platformWikis,RSS,AJAX,FlashFrom desktop to webtopSOA in the wild&mash upsOpen source&openstandardsWritable,open,recombinant webSocial ModelsWeb as a ubiquitous resourceFrom task-media to me-mediaUser pull vs.supplier pushNetwork edge vs.centreContri
4、buting&sharing to grow social bonds&boost statusSocial networking drives engagement&interaction Business ModelsWait to be GoogledMicro-market advertisingand eCommerceNever ending friendingSoftware-as-a-ServiceArchitecture of exploitation?Content as bait,not productContent ModelsUser generatedRich me
5、dia Interaction adds,extendsand morphs contentStructure emerges via tagging&folksonomiesWhat is IP?Content+interaction creates new serendipitous valueWeb 2.0 is a label for the latest evolution of the internet-more ubiquitous,interactive and driven by the network effect Copyright Ovum 20076Web 2.0?B
6、usiness drivers for using web 2.0A range of business drivers are at play when large organisations ponder the possible value of web 2.0 platformsmore interactive style of engagementforum to voice their viewsdynamic,responsive,dialoguefind out what others thinklower cost channel harness customer ideas
7、 for product innovationenhance open brand value and cultureshow responsivenessenhanced collaborationstrengthened culture win-win problem solvingexperience sharing1.Customer Wants2.Corporate Wants3.Organisation/staff Wants4.Joint Wantscrowd sourcingco-productiondialoguepassion&contributioncrowd wisdo
8、msocial networkinginnovation Copyright Ovum 20077Web 2.0Business drivers for using web 2.0more interactive style of engagementforum to voice their viewsdynamic,responsive,dialoguefind out what others thinklower cost channel harness customer ideas for product innovationenhance open brand value and cu
9、ltureshow responsivenessenhanced collaborationstrengthened culture win-win problem solvingexperience sharingCustomer or Citizen 2.0Marketing 2.0 or Product Development 2.0Enterprise 2.0Service 2.0 Copyright Ovum 20078Enterprise 2.0=practical KMIntranet/internet websiteCollaboration-sharing,storing a
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