考研历年英二真题阅读文.docx
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1、考研历年英二真题阅读文 上下文、时间、空间、情景、对象、话语前提等与词汇运用有关的都是语境因素。大家须要留心一点,同个单词在不同的语言环境、抑或和不同的词汇搭配,就有产生不同含义。下文是我为你细心编辑整理的考研历年英二真题阅读文,希望对你有所帮助,更多内容,请点击相关栏目查看,感谢! 考研历年英二真题阅读文1 Text 3 The power and ambition of the giants of the digital economy is astonishing-Amazon has just announced the purchase of the upmarket grocery
2、 chain Whole Foods for $l3.5bn,but two years ago Facebook paid even more than that to acquire the WhatsApp messaging service, which doesn't have any physical product at all. What WhatsApp offered Facebook was an intricate and finely detailed web of its users' friendships and social lives. Fa
3、cebook promised the European commission then that it would not link phone numbers to Facebook identities, but it broke the promise almost as soon as the deal went through. Even without knowing what was in the messages, the knowledge of who sent them and to whom was enormously revealing and still cou
4、ld be. What political journalist, what party whip, would not want to know the makeup of the WhatsApp groups in which Therea May's enemies are currently plotting? It may be that the value of Whole Foods to Amazon is not so much the 460 shops it owns, but the records of which customers have purcha
5、sed what. Competition law appears to be the only way to address these imbalances of power. But it is clumsy. For one thing, it is very slow compared to the pace of Change within the digital economy. By the time a problem has been addressed and remedied it may have vanished in the marketplace, to be
6、replaced by new abuses of power. But there is a deeper conceptual problem, too. Competition law as presently interpreted deals with financial disadvantage to consumers and this is not obvious when the users of these services don't pay for them. The users of their Services are not their customers
7、. That would be the people who buy advertising from them-and Facebook and Google, the two virtual giants, dominate digital advertising to the disadvantage of all other media and entertainment companies. The product they're selling is data, and we, the users, convert our lives to date for the ben
8、efit of the digital giants. Just as some ants farm the bugs called aphids for the honeydew the produce when they feed, so Google farms us for the data that our digital lives yield. Ants keep predatory insects away from where their aphids feed; Gmail keeps the spamme out of our inboxes. It doesn'
9、t feel like a human or democratic relationship, even if both sides benefit. 31. According to Paragraph 1, Facebook acquired WhatsApp for its . A digital products B user information C physical assets D quality service 32. Linking phone numbers to Facebook identities may . A worsen political disputes
10、B mess up customer records C pose a risk to Facebook users D mislead the European commission 33. According to the author, competition law . A should sever the new market powers B may worsen the economic imbalance C should not provide just one legal solution D cannot keep pace with the changing marke
11、t 34. Competition law as presently interpreted can hardly protect Facebook users because . A they are not defined as customers B they are not financially reliable C the services are generally digital D the services are paid for by advertisers 35. The ants analogy is used to illustrate . A a win-win
12、business model between digital giants B a typical competition pattern among digital giants C the benefits provided for digital giants customers D the relationship between digital giants and their users 考研历年英二真题阅读文2 Text3 Even in traditional offices,"the lingua franca of corporate America has go
13、ttenmuch more emotional and much more right-brained than it was 20 years ago," said Ha rva rd Business School professor Nancy Koehn She sta rted spinning off examples."If you and I pa rachuted back to Fortune 500 companies in 1990,we would see much less frequent use of terms like Journey,
14、mission,passion. There were goals,there were strategies,there were objectives,but we didn't talk about energy;we didn't talk about passion." Koehn pointed out that this new era of corporate vocabula ry is very "team"-oriented-and not by coincidence."Let's not forget s
15、Dorts-in male-dominated corporate America,it's still a big deal. It's not explicitly conscious;it's the idea that I'm a coach,and you're my team,and we're in this togethec. There are lots and lots of CEOs in very different companies,but most think of themselves as coaches and
16、 this is their team and they want to win". These terms a re also intended to infuse work with meaning-and,as Khu rana points out,increase allegiance to the firm."You have the importation of terminology that historically used to be associated with non-profit organizations and religious orga
17、nizations:Terms like vision,values,passion,and purpose,"saidKhurana This new focus on personal fulfillment can help keep employees motivated amid increasingly loud debates over work-life balance The "mommy wars" of the 1990s a re still going on today, prompting arguments about whywome
18、n still can'thave it all and books like Sheryl Sandberg's Lean In,whose title has become abuzzword in its own right. Terms like unplug,offline,life-hack,bandwidth,andcapacity are all about setting boundaries between the office and the home But ifyour work is your "passion," you'
19、;II be more likely to devote yourself to it,even ifthat means going home for dinner and then working long after the kids are in bed But this seems to be the irony of office speak:Everyone makes fun of it,butmanage rs love it,companies depend on it,and regular people willingly absorb itAs Nunberg sai
20、d,"You can get people to think it's nonsense at the same timethat you buy into it." In a workplace that's fundamentally indiffe rent to your lifeand its meaning office speak can help you figu re out how you relate to yourwork-and how your work defines who you are 31. According to N
21、ancy Koehn, office language has become_ Amore e motional Bmore objective Cless energetic Dless energetic Eless strategic 32."team"-oriented corporate vocabulary is closely related to_ Ahistorical incidents Bgender difference Csports culture Dathletic executives 33.Khurana believes that the
22、 importation of terminology aims to_ Arevive historical terms Bpromote company image Cfoster corporate cooperation Dstrengthen employee loyalty 34.It can be inferred that Lean In_ Avoices for working women Bappeals to passionate workaholics Ctriggers dcbates among mommies Dpraises motivated employee
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