汇丰银行商务英语写作教程汇总.docx
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1、 HSBC Writing Course-Writing for Results Chapter 1 Plan your writingChapter 2 Organise your writingChapter 3 Draft and revise your writing to make it completeChapter 4 Revise your writing to make it cohesiveChapter 5 Revise your writing to make it clear and conciseChapter 6 Revise your writing to ma
2、ke it courteousChapter 7 Structure difficult lettersChapter 8 Edit your writing Introduction Welcome to Writing for Results, a course that can help you enhance your English writing skills. HSBC has designed this course for its staff in the Asia Pacific region. HSBC staff study this course to improve
3、 the e-mails, memos, faxes and letters they write at work.If youve never written business documents before, youll find this course extremely useful. Even if youre familiar with business writing, this course can still help you. Writing For Results will help you write in a modern style. By the end of
4、this course youll be able to write business documents that are: better organized, more complete, clearer and more concise, more courteous, more correct. The most important feature of the Writing Process is its five stages: plan-organize-draft-revise-edit Good writers follow the five stages of the Wr
5、iting Process to-meet their readers expectations-get the results they want. 1. Chapter 1 Plan your writingObjectives:By the end of this chapter, youll be able to plan your writing. Youll do this by deciding:-why you are writing-how you want your reader to respond-what you want your reader to knowWhy
6、 do you plan?What is the value of planning? Think about this.Have you ever sat at your desk not knowing how to begin? Very often, you may find writing difficult because you start writing right away. In other words, you overlook the importance of planning before you write. Unfortunately, if you fail
7、to plan, you plan to fail. So you need to plan your writing . and then write according to your plan. If you plan well, your writing is more likely to get the results you want.How can you plan your writing? Effective writers use 3 strategies.WHY are you writing?WHAT do you want the reader to do?WHAT
8、does the reader need to know?These 3 questions provide a good framework for planning. Lets look at them one by one.Why are you writing?The business world is full of busy people. They dont want to waste time reading meaningless letters, memos, faxes and e-mails. They dont want to guess why youre writ
9、ing to them. Thats why its very important for you to state your purpose for writing very clearly at the beginning. Look at the following letter:20 September 200XMr Robert Roman13/F 151 Gloucester RdWan ChaiHong KongDear Mr RomanHSBC CREDIT CARD 5411 8001 7633 8766 Thank you for your letter dated 18
10、September 200X.We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for can
11、cellation.Please therefore pick up your renewed card at your earliest convenience. We are pleased to be of service. Yours sincerely S TSE Simon Tse Customer Service OfficerCard Centre Simons letter is not as effective as it could be. Its actually quite difficult to identify his purpose. You may have
12、 had to guess.Simon probably wanted to do two things:-to ask Mr Roman to collect his credit card and-to explain how the annual fee for credit cards is charged. So, you need to identify your purpose for writing. Your readers need to know why you are writing to them. Therefore, you should state your p
13、urpose for writing very clearly at the beginning. You can do this by writing a sentence which begins with a set phrase followed by a verb. For example, Im writing to / I would like toexplain / requestWhen you use this method to state your purpose, the verb you choose is very important. Why? Because
14、it helps your reader understand why you are writing.Here are some of the verbs you can use: announce, complain, confirm, explain, inform, notify, propose, request and suggest.WHAT do you want the reader to do?After you decide why you are writing, you need to determine your readers response.Your read
15、ers need to know exactly what you want them to do. Therefore, you should be very specific when determining your readers response. Compare the following two sentences:1. Please therefore pick up your renewed card at your earliest convenience.2. Please pick up your new card at our Central branch by 31
16、 May.Sentence 2 is more specific than sentence 1.Remember: when you decide what you want your reader to do, you need to be as specific as possible.WHAT does the reader need to know?So far, youve learned how to determine your purpose for writing and your readers response. But how can you determine wh
17、at your reader needs to know? The answer depends on:-why you are writing and-what you want the reader to do.Look at the letter again:20 September 200XMr Robert Roman13/F 151 Gloucester RdWan ChaiHong KongDear Mr RomanHSBC CREDIT CARD 5411 8001 7633 8766 Thank you for your letter dated 18 September 2
18、00X.We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation.P
19、lease therefore pick up your renewed card at your earliest convenience. We are pleased to be of service. Yours sincerely S TSE Simon Tse Customer Service OfficerCard Centre IF Simon -wants to explain the charges (writers purpose)-expects Mr Roman to understand the charges (readers response) THEN Mr
20、Roman needs to know (readers information)-WHAT the charges are-WHY the charges are applied-WHO to talk to if he has questions IF Simon-wants to ask Mr Roman to collect his credit card (writers purpose)-expects Mr Roman to collect his credit card (readers response)THEN Mr Roman needs to know (readers
21、 information)-HOW to collect his credit card-WHERE to collect his credit card-WHEN to collect his credit card He needs to know WHO? WHAT? WHY? WHERE? WHEN? and HOW? Some professional writers call these the five Ws and the one H. You can use the 5WIH questions when you plan the readers information. I
22、f you do this, you will ensure that your reader has all the necessary information.SummaryIn this chapter, youve learned the three strategies used in planning. Planning is a key to success in writing. If you fail to plan, you plan to fail.Before you start to write, you have to plan what to write. You
23、 then write according to your plan. When you plan, you need to consider the following:-the writers purpose-the readers response-the readers information. In other words, you can help your reader by stating very clearly why you are writing and how you expect your reader to respond. The 5W1H questions
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