惠普产品开发(ppt 19页)英文版.pptx
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1、 2003 Hewlett-Packard Development Company,L.P.The information contained herein is subject to change without noticeCustomer-Centered Design at HPNancy L.Clark&Craig B.NeelyOverviewWhy is Customer-Centered Design important?HP Customer-Centered Design Services(CCDS):Who are we?Overview:Where we fit in
2、the Product Development ProcessCase Study:Designing a complex application suiteCase Study:Merger of Compaq and HP support web sites2023/3/252 Why is Customer-Centered Design Important?2023/3/253 HP Customer-Centered Design Services(CCDS):Who we areCenter of competency in customer research and design
3、ing user interfaces,with facilities around the countryStaff educated and experienced in cognitive&physiological disciplinesCentralized resource for HP design teams who do not have research,design,&testing skillsPrimary value add to HP design teams:Improve development process by bringing HP design te
4、ams together,creating a common product visionBring target users of products together with design teams to define,design,develop customer-centered products2023/3/254 Product Development Process:OverviewOur Focus:User analysis,requirementsProduct definition,design,&development for ease of use and usef
5、ulnessOther Elements of the Customer Experience:Ordering,deliveryDocumentationInstallationIntegration with 3rd party productsCustomer Support2023/3/255 Case Study:Designing a Complex Application SuiteStorage Network Management Challenges Very large scale,distributed networks thousands of devices,hug
6、e amounts of dataVery complex to manageNeed continuous,reliable access to critical business dataImagine a hard drive crash!Real-time monitoring Fast troubleshooting2023/3/256 Case Study:Designing a Complex Application SuiteChallenges:Vague product conceptCustomers priorities?Developing a shared visi
7、onSolutions:Customer focus groupsDesigned sketchy prototypes,customers filled in blanksValue:Requirements,shared visionNot just a launch point for management applications!Network representationView of business apps,dataPlanning2023/3/257 Case Study:Designing a Complex Application SuiteChallengesWhat
8、 details do users need and expect?Requirements risks:incomplete,failure to confirmSolutions:Refined prototypes with more detailsIterative research to define next level of detailValue:Details for info&task flow(e.g.status,clicking behavior)Avoided costly re-designRequirements2023/3/258 Case Study:Des
9、igning a Complex Application SuiteChallenges:Complex:hundreds of detailsTradeoffs:ease of use versus development costSolutions:Iterative user interface design,prototyping,testingUI specification,evaluationCross-suite style guideValue:Continuous user focus keeps design usable and aligned with require
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