新视野商务英语(上)课程教案.docx
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1、新视野商务英语(上)课程教案主讲教师任课班级授课时间学 时8学时教学题目unit one customers教学目的make the students fully understand the business matters, the key words and sentences, and also the usage of some important words and expressions, master the grammar mentioned in the text.教学重点the key wordsof the whole text, the usage of some e
2、xpressions.教学难点the comprehension of some of the difficult sentences.教学方法double-side teaching method and student-centered teachingmethod教学内容see the following pages教研室:系部:教务处:Unit 1 CustomersObjectivesWhen the learners finish learning this unit, they should be able to providing information on customer
3、s and servicecollecting information on customers and service.Language focusDirect and indirect formsPronunciation : weak and strong formSkillsWriting: capital lettersReading: kwit-Fit advertisementListening: customer serviceBusiness CommunicationMaking offersKey VocabularyCustomers goods services re
4、peat business customer loyalty code of practice customer care service Lead-in1. what does each company offer the customer?2. what other examples of good customers care can you think of?Words and expression:In person : by themselvesHampers: n. packing-case or basket with a lid , esp one used for send
5、ing food. Balance: capitalOptional: which may be chosen or not as one wishes; not compulsoryAssembly: mass come togetherLanguage FocusSentences and clauses Direct and indirect questions 直接疑问句和间接疑问句UseWe usually use direct questions to get information.通常用直接疑问句来获得信息How much does it cost?Does the compa
6、ny have a code of practice?We use indirect questions to ask difficult, or personal questions or when we want to be polite.间接疑问句通常提出“难”问题或私人问题,或者表示礼貌Could you tell me what qualifications you have?Can you tell me where I go to a refund?FORMDirect questions: present simple tense直接疑问句:一般现在时We form direc
7、t questions with the auxi1iary do.由助动词do构成直接疑问句。Where do you shop?BUT we do not use the auxiliary do with the verb to be.但助动词to be不用助动词doWhere is the customer service desk?AuxsubjectverbWh-/How questions 特殊疑问句Question wordsauxiliary verbsubjectverb疑问句助动词主语动词How muchdoesitcost?With be带动词be的特殊疑问句Quest
8、ion wordsverbsubject疑问词助动词主语How muchisit?Yes/No questions一般疑问句助动词主语动词Do1/you/we/you/theywork?Doeshe/she/itwork?With be带动词be的一般疑问句To besubject 主语Am1/you/we/you/theyOK?Ishe/she/itOK?Indirect questions: present simpletense间接疑问句:一般现在时Wh-/how questions 特殊疑问句Polite introductionquestionword (s)subjectverb表
9、示礼貌疑问词主语动词Could you tell mehow muchitcosts?With to be带动词的特殊疑问句Polite introductionquestionword (s)subjectverb疑问词主语动词Could you tell mehow muchitis?Yes/No questions 般疑问句Polite introif subjectverb表示礼貌if主语动词Could you tell meif I/you/we/you/theywork?Could you tell meif he/she/itworks?In indirect Yes/Noque
10、stions we use if.在间接疑问句的一般形式中使用if。ReadingPuncture: small hole made by sth. Sharp sep. one made accidently in a pneumatic tyre补胎Premises: statement on which reasoning is based.Valve: (sort Of ) mechanical device for controlling the flow of air, liquid or gas into or through a tube, pipe etc, by openi
11、ng or closing a passage, 气门Exhaust: ( outlet, in an engine or machine, for) steam, vapour etc that has done its work exhaust pipe 排气管Homework and checklist for Unit 11. What does customer loyalty mean?2. Give two examples of good customer care.3. what does British Airways offer its customer?新视野商务英语(
12、上)课程教案主讲教师任课班级授课时间学 时8学时教学题目UNIT TWOCOMPANIES教学目的MAKE THE STUDENTS FULLY UNDERSTAND THE BUSINESS MATTERS, THE KEY WORDS AND SENTENCES, AND ALSO THE USAGE OF SOME IMPORTANT WORDS AND EXPRESSIONS. MASTER THE GRAMMAR MENTIONED IN THE TEXT.教学重点THE KEY WORDSOF THE WHOLE TEXT, THE USAGE OF SOME EXPRESSION
13、S.教学难点THE COMPREHENSION OF SOME OF THE DIFFICULT SENTENCES.教学方法DOUBLE-SIDE TEACHING METHOD AND STUDENT-CENTERED TEACHINGMETHOD教学内容SEE THE FOLLOWING PAGES教研室:系部:教务处:Unit 2 companiesObjectivesWhen the learners finish learning this unit, they should be able to providing information on companies and pro
14、ductscollecting information on companies and productsWarming up:You are quite often to be asked to introduce your company. What to say? How to say?That is what we are going to practice in Unit 2.However, let s try to work out what would be important information?Discuss.Language FocusPresent simple a
15、nd present continuousPronunciation: third person singular sentence stressSkillsWriting: avoiding repetitionReading: FT Graduate Training ProgramListening: four major companiesBusiness communicationPresenting informationKey VocabularyBuying, selling, marketing and production, information technology,
16、telecommunications,film and carManufacture, multinationals, operate, parent or holding company, subsidiariesMultinational: companies which operate in a number of countriesSubsidiaries: branchesIn aspects: in al1 kinds ofMake sure that the companies are known by the students.Diamler-Benz (奔驰),Siemens
17、 (西门子),Brother (兄弟),Toyota (丰田),Fiat (菲 亚特),Gucci (古琦),Levi Strauss (李维斯),Microsoft (微软).2. Discuss : What do they do?Diamler-Benz (奔驰), a German car manufacturerSiemens (西门,a German manufacturer of electronics and electronic appliances,Brother (兄弟),a Japanese car manufacturer,Toyota (丰田),a Japanese
18、 car manufacturer,Fiat (菲亚特),an Italian car manufacturer,Gucci (古琦),an Itaiian garment and fashion maker ,Levi Strauss (李维斯),a famous Jeans maker in the USA,Microsoft (微软),a programming group in the USA.3. Match the company to the city where its headquarters are.Suggested answer: Diamler-Benz Stuttg
19、art , Siemens Munich,BrotherNagoya (名古屋),ToyotaNagoyaFiat Turin, Gucci Milan,Levi StraussSan Francisco, Software _ SeattleLanguage FocusDue to : because ofIntegral: wholePharmaceutical: of medicinal drugGrammar:Irregular present simple 一般现在时的不规则形式Those verbs are irregular must be remembered 动词不规贝动词:
20、Have: he/she/it hasDo: he/she/it doesPresent continuous 现在进行时USE1 We use the present continuous to talk about;Things which are happening at the time of speaking.现在进行时用来表示说话时正在发生的事情I * m trying to call Geoff Peters.He isn t working today.What are you doing?2 Things which are happening around the time
21、 of speaking. 说话前后正在发生的事情The company is developing a new drug against asthma.The company isn* t recruiting at the moment.What are they planning to do?Some verbs are not usually used in it the continuous form.有些动词一般不用进行时hear see smell tastelike dislike hate love want wish hopebelieve feel(=think) for
22、get know mean rememberthink(= have an opinion) understandcontain have(=own)owe own possessThese are stative verbs; they describe states or senses.这些动词是状态动词,用于表示状态或感觉。FORMBe+ing 形式Positive and negative肯定形式和否定形式am/ m am not/ m notflyingare not/aren t flyingis not/isn tflyingflying?flying?flying?You/we
23、/you/theyareHe/she/itisQuestion疑问形式Am IAreyou/we/you/theyIshe/she/itVerbs that end in a consonant followed by e以辅音字母e加结尾的动词去掉e再加!ngtake takingmanagemanagingBUT但是Verbs that end in vowel + e以元音字母e结尾的动词直接加ingagree agreeing, see seeingvowe1 + consonant double consonantWhen the last syllable is stressed,
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