各种物流管理策略.ppt
《各种物流管理策略.ppt》由会员分享,可在线阅读,更多相关《各种物流管理策略.ppt(39页珍藏版)》请在得力文库 - 分享文档赚钱的网站上搜索。
1、Chapter2LogisticsstrategyandplanningqFocusedonplanningandthedecisionmakingthatleadstogoodlogisticsplansthatcontributetothefinancialgoalsofthefirm.资料来源:http:/ObjectivesofthefirmVisioningprocessDefinitiveplansCorporatestrategyFunctionalstrategyFourcomponentsofstrategyCustomersSuppliersCompetitorsCompa
2、nyCorporatestrategyThecorporatestrategydrivesthefunctionalstrategiessincetheyarecontainedwithintheformer,asshowninFigure2-1.CorporatestrategyBox2.1exampleXeror:tobeNo.1infieldserviceStarKistFood:supply-sidestrategy,marketingandlogisticsrespondedwiththeirplantocontrolthepotentialexcessinventories.Log
3、isticsstrategyThreeobjectives:1.costreductionwarehouselocation,transportmodes2.capitalreductionshippingdirectly,publicwarehouse3.serviceimprovementLogisticsstrategyqBox2.2exampleOfficemachinecompany:Traditionally,technicianswereassignedfromaservicecentertothecustomerrepairsite.Improvewhenamachinebro
4、kedown;areplacementmachinewouldbesenttothecustomerandthebrokenmachinesenttotheservicecenterforrepair.Seefigure2-2,flowoflogisticsplanning.LogisticsstrategyFlow of Logistics Planning各種物流管理策略基本策略環境因應策略減少物流時間為基礎之策略提高資產生產力之物流策略物流基本策略最小總成本策略最高顧客服務策略最大利潤策略最大競爭策略環境因應策略1配銷策略目標成本服務環境變數顧客變數特性服務水準數量訂貨型態通路變數結構議
5、價能力績效功能產品變數物徵物流變數運輸存貨設備資訊環境因應策略2供給策略目標連續性協調性成本環境變數物料-產品價格風險市場:供給,需求變動供應商可靠度容量品質運送整合性物流變數運輸存貨訂貨處理協調環境因應策略3國際物流策略國際分工物流效率生策略關稅優勢&物流效率比較利益政府影響財務因素財務風險貨幣匯率公司環境減少物流時間之策略及時化系統(Just-in-Time,JIT)與快速回應系統(Quick-Response System,QR)條碼之應用先進科技之應用EDI,VAN直接送貨月台(Cross-Docking)提高資產生產力之物流策略直接由工廠送貨第三者物流服務(Third Party L
6、ogistics)Logisticsplanning1.LevelofplanningStrategicplanning:usuallymorethanoneyear.Tacticalplanning:usuallylessthanoneyear.Operationalplanning:isshort-rangedecisionmaking.vSeetable2-1,examplesofstrategic,tacticalandoperationaldecisionmaking.Table2-1,Examplesofstrategic,tacticalandoperationaldecisio
7、nmaking.Logisticsplanning2.Majorplanningareas Fourmajorproblemareas:a.customerservicelevelsb.facilitylocationc.inventorydecisionsd.transportationdecisions?SeeFigure2-3,thetriangleoflogisticsdecisionmaking.3.ConceptualizingthelogisticsplanningproblemLinks:thelinksofthenetworkrepresentthemovementofgoo
8、dsbetweenvariousinventorystoragepoints.Nodes:thestoragepointsretailstores,warehouse,factoriesorvendors.Logisticssystem:includeproductflowandinformationflow.Ordercycletimeinventorylevelscustomerservice.affectaffect4whentoplana.logisticssystemnotexist.b.tomodifytheexistingsystem.(1)Demand(2)Customerse
9、rvice:includesinventoryavailability,speedofdelivery,andorder-fillingspeedandaccuracy.(3)ProductcharacteristicsEx:productweight,volume(cube),valueandrisk.(4)logisticscostsa.totalcost.b.toimprovethelogisticssystem.(5)PricingpolicyExf.o.bfactorypricevs.deliveredprice.Guidelinesforstrategyformulation1.T
10、otalcostconcept2.Differentiateddistribution3.Mixedstrategy4.Postponement5.Consolidation6.StandardizationTotalcostconceptqTrade-offanalysis:istherecognitionthatcostpatternsofvariousactivitiesofthefirmfrequentlydisplaycharacteristicsthatputtheminconflictwithoneanother.aTransportationservicecharacteris
11、tics:Transportationcostvs.Inventorycost.aThebesteconomicchoiceoccursatthepointwherethesumofbothcostsislowest.(dashedline)(a)settingthecustomerservicelevelvimprovedcustomerservicelevelwillreducelostsalescost.vimprovedserviceusuallymeansthatmoremustbepaidfortransportation,orderprocessingandinventories
- 配套讲稿:
如PPT文件的首页显示word图标,表示该PPT已包含配套word讲稿。双击word图标可打开word文档。
- 特殊限制:
部分文档作品中含有的国旗、国徽等图片,仅作为作品整体效果示例展示,禁止商用。设计者仅对作品中独创性部分享有著作权。
- 关 键 词:
- 各种 物流 管理 策略
限制150内