2022商业地产双十一主题美好生活节活动策划方案-49正式版.pptx
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1、2 0 2 2 商 业 地 产 双 十 一 主 题 美 好 生 活 节 活 动美好生活节双十一特辑CONTENTSCONTENTSP AR T01活动构思P AR T02活动内容P AR T03氛围包装P AR T04活动宣传GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVA
2、L GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GO
3、OD LIFE FESTIVAL GOOD美好生活节与 你 共 度 双 十 一P AR T01活动构思GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL
4、 GOODPowered By Spesifik DesignP AR T01活动构思为什么打造生活家“集市”?在伦敦,是文青,肯定知道诺丁山集市,要淘宝的话那肯定是卡姆登市场。相比一般的娱乐休闲场所,集市更像是街头的产物,门槛更低、包容力更强,因为没有限制所以更乱更有趣。GOODLIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FES
5、TIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik DesignP AR T01活动构思GOODLIFE今年的双十一我们要把有趣的人、有潜力的品牌都聚在一起,把所有好玩的东西、想玩的东西、有独立创意的东西融合到一条市集里面,打造最有氛围的艺术家聚集地。整合所有资源,提供最有调性的硬件,线下建立创意市集的IP,户外活动进行品牌包装。GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOO
6、D LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD美好生活节与 你 共 度 双 十 一P AR T02活动内容GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL
7、GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODTHEME:客户答谢会TIME:2022年11月11日PL ACE:营销中心CROWD:零距离客户、意向客户、媒体NUMBER:100-200人双 十 一 客 户 答 谢 会C u s t o m e r
8、a p p r e c i a t i o nGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Des
9、ign美好生活节-市集篇生活家“集市”集市主题推荐:创意集市、科技集市、儿童公益集市、物物交换市集、萌宠市集、美食市集、美术市集等GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD
10、 LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节-市集篇生活家“集市”客户亲身体验创意市集市乐趣,为北京城房项目创造最大化关注度,制造话题扩大本项目的营销,提高本项目的宣传力度,借助活动具有新颖,独特,文化内涵带来的话题效果,带动市民对北京城房项目的期待。GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD
11、 LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节-市集篇生活家“集市”当食、游、购、娱一体化市集摆在你的面前,你会不会控制不住的买买买?创意有趣+包罗万象,契合传统的“市集”场景。也让更多品牌得到展示的机会。品牌与品牌之间的联动达到1+12的效果。GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD
12、 LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节-民谣音乐篇关于民谣的PARTY民谣好似都在讲故事,把生活的悲喜离合慢慢讲给你听。春秋冬夏都很美,南北方都有佳人和理想,街头巷尾大都市都充满人间烟火味,
13、平凡生活是这样子,简简单单两人一吉他,索性不喧不闹,或喜或悲的把故事听下去。GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered
14、By Spesifik Design美好生活节-整点秒杀篇双十一抢购通过H5平台(凡科等)可置入进公众号,通过游戏,赢取整点秒杀前三名所有权。三个整点:17:00/19:00/20:00礼品建议是:蓝牙音响、蓝牙耳机、智能保温杯等。一等奖建议价格:10元,二等奖:20元,三等奖:30元游戏流程:玩法介绍用钞票枪喷出的钱喷向商品!尽情买买买的同时也要躲开它们的撞击哦!设置抽奖门槛(自设),达标即可获得奖项(自设,一至三等奖)抽奖可设置概率(自设)或者凭分数判定一二三等奖GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LI
15、FE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节-游艇篇豪华游艇游艇代表的不是奢侈,而是一种全新的生活方式,是对自然和生活的更高追求。与项目所呈现的科技改变生活,绘制生活蓝图的客群高度契合。游艇代表生活态度
16、,更代表扬帆起航的决心与勇气。GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节
17、-游艇篇豪华游艇活动现场游艇四周会做氛围包装,内部设置限人限时游玩,凭船票入场,内部设置香槟红酒,甜品美食(可定制企业LOGO),供参观者拍照留念。GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FEST
18、IVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节-签到篇科技签到科技感签到,使用二维码签到,便于后续活动抽奖/缎带二维码签到GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FEST
19、IVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节-科技抽奖篇抽宝马汽车主持人引导来宾扫描大屏上的项目公众号,参与现场微信抽奖。抽取全场最激动人心的奖品:宝马汽车一辆GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL
20、 GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节-科技抽奖篇抽宝马汽车颁奖使用车钥匙KT,大小:1.5米.具像化/实物化;更多免费方案资料加微信:1024780GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTI
21、VAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD美好生活节与 你 共 度 双 十 一P AR T02氛围包装GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FE
22、STIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”门头插画版门头霓虹灯门头GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOO
23、D LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”帐篷大白色帐篷木质帐篷GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FEST
24、IVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFEGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODGOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOODPowered By Spesifik Design美好生活节-氛围布置生活家“集市”帐篷市集装饰:市集装饰主要围绕星星灯带/市集帐篷/有趣体验/DP点/帐篷氛围布置展开GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOOD LIFE FESTIVAL GOO
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