中国经济管理大学学员教辅《MBA当代物流学(小保罗·R·墨菲)》习题辅导(英文).pdf
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1、中国经济管理大学学员教辅小保罗R 墨菲 MBA当代物流学习题辅导ContentsIntroductionChapter 1:Logistics and the Supply Chain 1Chapter 2:The Supply Chain Management Concept 23Chapter 3:Logistics and Information Technology 43Chapter 4:Demand Management,Order Management and Customer Service62Chapter 5:Protective Packaging and Materia
2、ls Handling 81Chapter 6:Transportation.98Chapter 7:Transportation Management 115Chapter 8:Distribution Center,Warehouse,and Plant Locationl35Chapter 9:Inventory Management 157Chapter 10:Warehousing Management 182Chapter 11:Procurement 201Chapter 12:International Logistics 221Chapter 13:Logistics Sys
3、tems Controls 240Chapter 14:Organizing and Analyzing Logistics Systems 260PART IIANSWERS TO END-OF-CHAPTER QUESTIONSCHAPTER 1:LOGISTICS AND THE SUPPLY CHAINllx/a.Did it surprise you that logistics can be such an important componentin a countrys economic system?Why or why not?The answer to this quest
4、ion likely depends on a students prior exposure tologistics.A typical student in an undergraduate basic logistics course likely has hadlimited exposure to and knowledge about logistics and thus would likely be unawareas to logistics impact on a countrys economic system.As such,she/he might bepleasan
5、tly surprised to learn that logistics often accounts for at least 10%of acountrys GDP and also is important for economic growth and development.Distinguish between possession,form,time,and place utility.Possession utility refers to the value or usefulness that comes from a customerbeing able to take
6、 possession of a product and can be influenced by the relevantpayment terms.Form utility refers to a products being in a form that(1)can be usedby the customer and(2)is of value to the customer.Time utility refers to havingproducts available when they are needed by customers while place utility refe
7、rs tohaving products available where they are needed by customers.How does logistics contribute to time and place utility?Logistics contributes to time utility by recognizing that different products havedifferent sensitivities to time.For example,a three-day late delivery of bananas likelyhas more s
8、erious consequences than a three-day late delivery of a box of pencils.Asfor place utility,logistics facilitates products being moved from points of lesser valueto points of greater value.How can a particular logistics system be effective but not efficient?Effectiveness can be thought of as“how well
9、 a company does what they saytheyre going to do/efficiency focuses on how well(or poorly)company resourcesare used to achieve what a company promises they can do.There are a multitude ofexamples that would illustrate an effective,but not efficient,logistics system.Forexample,some companies routinely
10、 use premium and/or expeditedtransportationwhich increase transportation costs-to meet customer deliveryrequirements.As such,the company could be considered effective(meeting deliverydeadlines)but perhaps not efficient(increased transportation costs).Explain the significance of the fact that the pur
11、pose of logistics is to meetcustomer requirements.One reason for this significance is that meeting customer requirements meansthat companies must knowrather than assumecustomer needs and wants.Thisknowledge is facilitated by communication between companies and their customers.Even today some compani
12、es are hesitant to communicate with customers.Inaddition,meeting customer requirements means that a one size fits all approach tologistics will result in some customers being overserved and others beingunderserved.As a result,companies should consider a“tailored logistics“approach,where groups of cu
13、stomers with similar logistical needs and wants are provided withthe appropriate logistical services.Explain how an understanding of logistics management could be relevant toyour favorite charitable organization.There are any number of examples that can be used.Consider the Asian tsunamiof late 2004
14、.In a relatively short time,a variety of humanitarian organizations,withthe help of private sector companies,were able to get relief supplies as well as foodand medicine into the region and distribute them to the affected population.Discuss three reasons for why logistics has become more important s
15、ince 1980.One reason for the increased importance of logistics involves a reduction ineconomic regulation.This allowed individual carriers flexibility in terms of pricing andservice and provided them with an opportunity to break away from a one size fitsall approach.Second,changes in consumer behavi
16、or;such as an increasing numberof market segments,necessitate flexible rather than rigid logistics systems.Third,technological advances have allowed logisticians to make faster,more informed,andmore accurate decisions.The chapter also discusses the growing power of retailersand globalization of trad
17、e as reasons for the increased importance of logistics.Which reason for the increased importance of logistics do you believe is mostimportant?Why?There is no single answer here.Students can offer compelling support for anyone of the five reasonsa reduction in economic regulation;changes in consumerb
18、ehavior;technological advances;growing power of retailers;globalization oftradepresented in the chapter.For example,a reduction in economic regulationhas allowed carriers to offer different pricing-service options to different customers,which is important because different customers are trying to ac
19、hieve differentobjectives with their logistical systems.What are some practical implications of the idea that one logistics system doesnot fit all companies?The idea that one logistics system does not fit all companies is derived from thefact that logistical goals and objectives should be compatible
20、 with the overall goalsand objectives of a particular company.One basic implication is that differentcompanies should have different logistical strategies and tacticsand thesestrategies and tactics should reflect a companys goals and objectives.As such,acompany focusing on cost containment should ha
21、ve different logistics strategies andtactics than a company focusing on superior customer service.For instance,acompany concerned with cost containment might purchase an extremely largequantity in order to receive cost savings.This decision impacts warehousing andtransportation in the sense that the
22、 company will likely need a great deal of storagespace and will likely utilize volume-oriented transportation providers.Additionalimplications can be offered.Distinguish between inbound logistics,materials management,and physicaldistribution.Inbound logistics refers to the movement and storage of ma
23、terials into a firm;materials management refers to the movement and storage of materials andcomponents within a firm;physical distribution refers to the storage of finishedproduct and movement to the customer.What is the systems approach to problem solving?How is this conceptapplicable to logistics
24、management?The systems approach to problem solving suggests that a companys objectivescan be realized by recognizing the mutual interdependence of the major functionalareas such as marketing,production,finance,and logistics.As such,decisions madeby one functional area can have important implications
25、 for the other functional areas.With respect to logistics,the systems approach suggests that one should recognizethe mutual interdependence of the various activities that constitute the logisticsfunction.Thus,a transportation decision may impact inventory,warehousing,andpackaging,among others.Explai
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