新概念英语第三册+Lesson 26+Wanted+a+large+biscuit+tin讲义.docx
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1、Lesson26Wanted: a large biscuit tin🌻Part 1: TextNo one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy t
2、his or that product, advertisers have made a close study of human nature and have classified all our little weaknesses. Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with themagic word FREE can rarely go wrong. These days, advertiser
3、s not only offer free samples but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way
4、. During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory. They offered to pay $2 a pound for the biggest biscuit baked by a listener. The response to this competition was tremendous. Before long, biscuits of all shapes and si
5、zes began arriving at the factory. One lady brought in a biscuit on a wheelbarrow. It weighed nearly 500 pounds. A little later, a man came along with a biscuit which occupied the whole boot of his car. All the biscuits that were sent were carefully weighed. The largest was 713 pounds. It seemed cer
6、tain that this would win the prize. But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2400 pounds. It had been baked by a college student who had used over 1000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of
7、 various other ingredients. It was so heavy that a crane had to be used to remove it from the lorry. The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $4800.🌻Part 2: New words and expressions1.influence influns v.影响2.pride pra
8、id v.骄傲3.taste teist n.鉴赏力;品尝4.exert igz:t v.施加5.subtle sbtl a.微妙的,难以捉摸的6.advertiser dvtaiz n.做广告的人7.classify klsifai v.分类8.magic mdik a.有奇妙作用的9.sample sa:mpl n.样品10.devise divaiz v.设计,想出11.capture kpt v.吸引,赢得12.manufacturer mnjufktr n.生产厂家,制造商13.wheelbarrow wi:lbru n.独轮手推车14.boot bu:t n.(汽车尾部的)行李箱1
9、5.ingredient ingri:djnt n.配料16.crane krein n.起重机17.anticipate ntisipeit v.预期,预料🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂influence influns v.影响1.v.影响 (= have effect on)Literature and art have great influence on peoples ideology.文学和艺术对人们的思想形态有很大的影响力。Don
10、t influenced by bad examples. 不要受这些坏事的影响。2.n. 影响Under the influence of 受的影响We are under the influence of advertisement.3.Have influence over sb. 有左右某人的能力A teacher has influence over his students.Influence / affect的区别:influence 指“通过说服、举例等对行动、思想、性格等产生不易觉察到的,潜移默化的影响”affect 指“产生的影响之大足以引起反应”,着重“影响”的动作, 有
11、时含有“对.产生不利影响”的意思。The bad examples will affect a lot number of students.pride praid v.骄傲1.pride oneself on(upon) 为而感到骄傲 He prided himself on his swimmingskill.2.take pride in 以.为傲The mother took pride in her son.be proud of 以.为荣, 以.自豪3.pride n.自豪, 自尊(心), 骄傲, 傲慢in the pride of 处于最佳状态, 处于全盛时期 She is st
12、ill young and in the pride of her beauty.4.put ones pride in ones pocket 忍辱含垢, 抑制自尊心taste teist n.鉴赏力;品尝1.She has excellent taste in dress.2.a taste of 尝一口, 尝一点Let me have a taste of your coffee.3.in good taste 得体, 大方 The beautiful girl is in good taste.In bad taste 粗俗, 不礼貌4.to ones taste 合某人的口味, 称某
13、人的心愿He did what he wanted to do to his taste.There is accounting for taste. 【谚】人各有所好。He who has never tasted bitter knows not what is sweet. 不知黄连苦, 哪知蜂蜜甜。testable adj.(= tasteable)可尝的, 滋味好的 tasteful adj.有鉴赏力的tasteless adj.没味道的, 无鉴赏力的taste blindness n.味盲 taste marker 时尚的首创者exert igz:t v.施加1.exert sth
14、 on sbHis wife exerted a lot pressure on him to buy a big house.He likes to exert his authority on us.2.exert oneself to do sth. 努力, 尽力, 出力He never exert himself to study hard.exert every effect 尽一切努力 exertion n.尽力, 努力, 发挥 n.行使, 运用Subtle adj.微妙的, 难以捉摸的(敏感的, 敏锐的)1.He is a subtle observer. 他是一个敏锐的观察家。
15、2.The novelist has a subtle insight into human nature.那位小说家对人性具有敏锐的洞察力。Subtly adv.敏锐感的, 有辨别力的, 微妙的Subtlety = Subtleness n.微妙, 明敏, 聪明advertiser dvtaiz n.做广告的人Howd the meeting with the advertiser go?和广告商的见面怎么样?v.advertise 做宣传 advertisegoods for sale为推销商品做广告n. advertisement 广告 put an advertisement in a
16、 magazine在杂志上登广告classify klsifai v.分类classify as使属于之列We classified his novels as serious literature.我们认为他的小说属于文学类。例句:The books in the library are classified by subject.图书馆的书是按科目分类的。classification n.分类, 分级, 分类法 classified adj.分类的 adj.机密的classifiable adj.可分类的classifier n.分类者,分类器magic mdik a.有奇妙作用的1.n.
17、魔法;魔术;魔力perform magic表演魔术work magic产生奇迹2.adj.有魔力的;魔术的;奇妙的magic palace有魔力的宫殿It was thought that witches had magic power.女巫被认为拥有魔力。sample sa:mpl n.样品1.n.样品;样本come up to samples符合样品规格free samples 免费的样品2.vt.采样;取样;品尝,体验sample ones cooking品尝某人做的饭菜sample ones opinions抽样判断某人的意见sample the pleasure体验乐趣sample
18、the stuff抽验材料sample the way of life体验生活方式devise divaiz v.设计,想出1.devise a method想出一个方法2.devise a plan制订了一个计划3. devise sth to sb. 把遗赠给某人He devised all his money to his son.他把他的钱全都遗留给了他的儿子。capture kpt v.吸引,赢得1.capture ones heart博得某人的欢心capture this place占领这个地方2.They captured the enemy officer alive.他们活捉
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