管理素质与能力课件 (9).pdf
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1、Five Disciplines of Management Quality and Ability1.1Insight into the General Trend of the Environment():):Macro-environment Analysis Framework-PEST Model In 1964,a picture of Wang Jinxi,the Iron Man,was published on the cover of“China Pictorial”.On this photo,he wears a big fur hat and a thick cott
2、on jacket under the heavy snow.He looks afar with his hands on the handle of the rig and scattered tall derricks behind.Based on this extremely common picture,country A intelligence experts grasped the relevant situation of the Daqing Oilfield,and based on the information provided in it,they promote
3、d the high-priced oil refining facilities to the Daqing Oilfield.Have A ThinkWang Jinxi,the Iron Man Please take a closer look at this photo,and think about what secrets country A intelligence experts discovered in China s Daqing Oilfield.What can we learn from this case?Have A ThinkWang Jinxi,the I
4、ron Man Two salesmen assined by their companies went to sell shoes on an island.When they arrived at the island,they found that the local people were barefoot and did not wear shoes.The two sales staff faced exactly the same market environment,but their understanding and judgment of the environment
5、were completely different.Case Study:Selling Shoes on an Island No market.Mr A picked up the phone and reported to the company boss:There is no market in this place,because the local people dont wear shoes and dont need shoes.When A faced such a market environment,he regarded it as a threat.Case Stu
6、dy:Selling Shoes on an IslandHuge market!The other salesman B picked up the phone and reported to the boss:This place is a huge market.The local people dont wear shoes and need shoes.When B faced the same market environment,he understood it an opportunity.Case Study:Selling Shoes on an IslandIn most
7、 cases,the external environment we face is the same.The key is whether we have the ability to analyze the environment and discover opportunities in the environment.We may encounter various business opportunities every day,and the key is to have the vision and ability to capture opportunities.Case St
8、udy:Selling Shoes on an IslandPEST AnalysisPSTEP(Politics):):Political FactorsE(Economy):):Economic FactorsS(Society):):Social and cultural FactorsT(Technology):Technological FactorsMacro-environment analysis framework-PEST modelPolitical Factors The political and legal influences on modern business
9、 operations are various.Different political systems and different legal systems will affect the business activities of an enterprise.Whether a local society is stable,whether the political situation is stable,and whether the legal system is sound are very important to the business activities of an e
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