新概念英语第三册 Lesson 26 Wanted_ a large biscuit tin课件.pptx
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1、Lesson 26 Wanted:a large biscuit tinNo one can avoid being influenced by advertisements.avoid doing避免做某事避免做某事influence n.影响力,影响(抽象)影响力,影响(抽象)have influence on sth 对有影响exercise/exert influence on sth 对施加影响work influence on sb 对产生了影响under the influence of(controlled by,affected by)受支配,影响,感化under the i
2、nfluence of liquor 喝醉了influence v.对产生影响to have an effect on sthto influence sb to do sth affect v.指客观的影响(坏影响)eg.We were all deeply affected by the news of her death.她的死讯影响了所有人的情绪。eg.Heavy smoking affects his health.吸烟过多影响了他的健康。effectn.to have an effect oneg.Inflation has a disastrous effect on econo
3、my.通货膨胀对经济有着灾难性的影响。v.(formal)(正式)实现eg.The fast-talking dealer effected his result.Much as we may pride ourselves on our good taste,we are no longer free to choose the things we want,for advertising exerts a subtle influence on us.用as引导让步状语从句时,句子要采用倒装形式:(adj./adv./n./v.要用在as之前)1 adj.+as+主语+谓语e.g:Rich
4、 as he is,he is not happy.e.g:Tired as I was,I tried to help them.2 adv.+as+从句e.g:Much as I like you,I will not marry you.e.g:Much as I hate do it,I must stay home and study English.3 v.+as+主语+助动词e.g:Try as they may,they will never success.e.g:Object as my parents may,I decide to do it.pride vt.prid
5、e oneself on(upon)为而感到骄傲 e.g:He prided himself on his driving skill.take pride in 以.为傲be proud of 以.为荣,以.自豪pride n.自豪,自尊(心),骄傲,傲慢in the pride of 处于最佳状态,处于全盛时期 e.g:She is still young and in the pride of her beauty.put ones pride in ones pocket 姑且忍辱含垢;吞声饮泣taste n.味道,鉴赏力,(尝)一口have excellent taste in st
6、h 在上有极高的品位e.g:She has excellent taste in dress.a taste of 尝一口,尝一点 e.g:Oh,let me have a taste of your coffee.in good taste 得体,大方 e.g:The beautiful girl is in good taste.in bad taste 粗俗,不礼貌taste of 有什么的味道 e.g:The dish taste of fish.这道菜有鱼腥味。to ones taste 合某人的口味,称某人的心愿e.g:He did what he wanted to do to
7、his taste.There is accounting for taste.【谚】人各有所好。He who has never tasted bitter knows not what is sweet.不知黄连苦,哪知蜂蜜甜。tastable adj.可尝的,滋味好的 tasteful adj.有鉴赏力的 tasteless adj.没味道的,无鉴赏力的 taste blindness n.味盲 taste marker n.时尚的首创者no longer与no more的意义区别 1.no longer中的longer是副词long的比较级,long有after a certain p
8、oint of time(在某一时刻以后)之意,着重表示时间的不再延续,意为如今不再。no longer等于not.any longer。e.g:He no longer lives here.=He doesnt live here any longer.2.no more中的more是many/much的比较级,more有again之意,着重表示数量或程度的减少,意为再也没有更多(大)的数量(程度)。no more等于not.any more。e.g:You can drink no more.=You cant drink any more.no longer修饰延续性动词,如teach
9、,live,work等,表示动作不再延续;no more修饰非延续性动词,如come,go,make(the same mistake)等,表示动作不再次发生。exert v.施加exert sth on sbexert pressure on sb 对施加压力exert control on sb 对施加控制 exert influence on sb 对施加影响e.g:His wife exerted a lot pressure on him to change his job.exert oneself to do sth.努力,尽力,出力e.g:He never exert hims
10、elf to study hard.exert every effect 尽一切努力 exertion n.尽力,努力,发挥;(能力、权力等的)行使,运用combine exertion and rest 劳逸结合subtle adj.微妙的,难以捉摸的subtle distinctions 微小的差别subtle 敏感的,敏锐的a subtle plan 巧妙的计划subtly adv.微妙地,敏锐地subtleness=subtletysubtlety question 巧妙质问法delicate微妙的,敏感的(需小心谨慎对待的)a delicate relationship 一种微妙的关
11、系a delicate affair 一种微妙的事a delicate position 一种微妙的地位a delicate subject 一种微妙的话题delicate instrument 灵敏的仪器abstract adj.抽象而不具体反义词 concrete 具体的,混凝土concrete proposals 具体计划abstruse adj.深奥的,难懂的complicated 本不必要的,难懂的深奥的abstruse theory 深奥的理论In their efforts to persuade us to buy this or that product,advertiser
12、s have made a close study of human nature and have classified all our little weaknesses.effort n.努力,成就(需要耗费精神或体力的事情,不可数名词)effort n.努力(可数名词)make every effort,作出努力;多方设法in ones effort to do 为了干好某事make an effort to do 尽最大的努力去做try ones best to do sth 尽某人最大努力exert every effort to do 用尽每一丝气力去做exert all one
13、s strength to do 用尽气力去做 spare no effort 不遗余力地persuade v.说服,使相信1、persuade sb of sth 使某人相信,说服某人信服某事 e.g:Can you persuade her out of her foolish plans?你能劝她放弃那些愚蠢的计划吗?2、也可用persuade sb.into doing sth.结构,含 义与persuade sb.to do sth.相同e.g:My husband persuaded me to come.e.g:How can we persuade them into join
14、ing us?make a close(careful)study of 对做了仔细的研究closeadj.紧密的;亲密的;亲近的adv.紧密地closed adj.关闭着的,封闭着的;密闭着的,保密的;准备好了的,定了契约的Classify v.分类(=sort out)e.g:The books are classified according to the subject.这些书已经按学科分类了。classification n.分类,分级,分类法 classified adj.分类的 adj.机密的classifiable adj.可分类的 classifier n.分类者,分类器gr
15、oup v.分成若干种类categorize v.分类sort n.种类 v.分类sort mails 分拣邮件 assort v.分类 assorted sizes 各式各样,大大小小fall into a category 属于类别fall into a group 属于类别eg.Pandas as well as pumas fall into the same category.熊猫与美洲狮同属一类。label sthas 分类(贴标签);扣上的帽子,被冠以头衔 eg.The poor man was labeled as a troublemaker.advertise v.做广告做
16、广告advertiser n.做广告的人eg.Advertise for a new sales managers 招聘一个新的销售经理。advertise sth 为做广告,登广告eg.Advertise a second-hand car for sale.登了旧车出售的广告。advertisement n.dv:tismnt Br n.dvtazmnt Amplace/insert/put an advertisement for sth on TV(in a newspaper)在电视上(报纸上)刊登广告advertising agency 广告公司(代理商)ad.(缩写)want a
17、ds.招聘广告weakness 懦弱,弱点,弱势,薄弱环节eg.To varying degrees,all of us have some little weaknesses.weak point 弱点strong point 强项defect n.缺陷,过失drawback n.困难,不利eg.No love can be gained without drawbacks.没有不经历困难而得到的爱情。imperfection 瑕疵,缺点,不足Advertisers discovered years ago that all of us love to get something for n
18、othing.discovered=find outsomething pron.(informal)重要的事物人for nothing,免费;无结果;徒然;(=free)get something for nothing,免费得到begins with,从开始e.g:Let me begin with human brutalities towards those wild animalsAn advertisement which begins with the magic word FREE can rarely go wrong.magic n.1)魔术work magic 变魔术/d
19、o magicblack magic 巫术2)魅力the magic of love 爱情的魅力 the magic of music 音乐的魅力it works like a charm(真神了)太管用了work its magic 大显神威adj.有魔力的,神奇的magic spell/magic charm咒语These days,advertisers not only offer free samples,but free cars,free houses,and free trips round the world as well.not only.but(also)1 连接主语时
20、,遵循就近原则。e.g:Not only you but also she has to attend the ceremony.2 not only放在句首,后接句子时要用倒装结构。e.g:Not only had the poor man been fined,but also he had been sent to prison.3 用于 it isthat 强调结构e.g:It is not only what we do,but also what we do not do,for which we are accountable.4 but also的变体形式:a:省去also,只
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